BNBC Topic: “To Sell is Human” by Daniel H. Pink
December 15 @ 8:00 AM - 9:30 AM$25 - $35
Presentation by Michael Beach
As a business owner or a business professional, you need to be effective at selling (your ideas or products).
According to the US Bureau of Labor Statistics, 1 in 9 of us are officially in Sales. However, the real truth of the matter is that the other 8 out of 9 of us are also in sales, or at least have the responsibility of moving others towards your idea or product. Whether you’re trying to close a deal, secure a partner, get your kid to study or get a patient or client to take action, you are selling something. For many of us, persuading others is uncomfortable.
Daniel Pink’s newest book does a great job explaining why we’re all actually in sales and how the traditional sales approach no longer works. The good news is that he also shares the formula for what does work today and it doesn’t require you to act like you sell used cars. Join us in December to find out the ‘Surprising Truth about Moving Others’!